Under the Radar work, that deserves a Spotlight.
A collection of work and one offs from my two and a half years as Creative Director at The Guardian.
The Guardian wanted to send a clear message. Saying no to all gambling advertising, a bold moral stance for a brand that relies heavily on ad revenue.
We created a striking print campaign that visualised the removal of ads in clever, unexpected ways, resonating with both readers and sports fans alike.
The Guardian wanted to communicate its commitment to cutting emissions by two-thirds by 2030.
So we created a series of visually striking, modern print ads, each highlighting a single action point. Using clever perspective, the visuals evoked a sense of downward motion to mirror the reduction in emissions.
